TED TALK

After watching the Ted Talk Beware online “Filter bubbles” it really does explain how the Web world has changed and still are changing. Following the quote by Eric Schmidt Google “It will be really hard for people to consume something that hasn’t been tailored for them” it kind of a starts a debate of what is ethnic and what’s not.

After discussing 9 elements of digital citizenship we really do manage to link Eli Palisers word with the elements themselves. One of the main topics mentioned was the online information filter. Depending on what we search the most , the Web, without consulting us are deciding on our future search results. A good example was applied after comparing two different Google outcomes by searching the same topic. One of them was relating to political issues and demographics and the other search results was linked to best traveling spots within Egypt and pictures of views. This is an example of Digital Rights. People have rights to consume information not basing on what they have searched the most but on the importance of issues, or at least make the decision of themselves wether they want to click on the political issues article or newest fashion trends. This also links to accessibility- Digital Access. On the web, majority of people have noticed the different type of attention to different events. As an example, in space of last month we all are aware of Amazons forest being in terrible fire. But when did we found out? Yes, it started being podcasted around 2weeks after the incident. However, everyone will be hearing about Kim Kardashians outfit on Met Gala starlight as it happens. Again, it links back to what the Web is “choosing” to show us. Regarding, we lose the accessibility to information that is important not just for us to know it but for society to react. And this is the illusion of the internet. We tend to see it as this big world who offers us a wide space of information opportunities, but does it really, cutting out certain topics?

A term I liked used in the video is Filter bubble. And what was interesting is the methods this filter bubble have been created after. Such companies as Google, Yahoo news, Facebook, they are all basing not just on recent topic search but they are also filtering the information provided by what type of network you use, computer or even where you are sitting. All this information put together creates your personal google or your personal New York Time, which is an issue. We keep thinking that the development of electronics increases leading to more opportunities on web and more information accessibility. But in the reality everything has been narrowed down and we actually don’t even see what is outside of this filter bubble, we no more adjust to internet world, opposite, it adjusts to us proceeding on facts what it (web) thinks we want to see, which on daily basis is not the case.

Looking at the meaning of Digital citizenship it is a person utilising information in order to engage in society and politics. But how can we successfully do it basing on different type of information if we are stuck in this Filter bubble. Or can we even engage fully if we have been, dramatically saying, cut off from the rest of the web world allowing internet providing us with the same brand of shoes instead of the variety.